Why Millennials are Done With Green Brands and Why It Matters | Ryan Lupberger

Why are millenials done with green brands? Why does it matter? Ryan Lupberger, founder of a green soap company, will surprise you with the reality of the way we actually buy products and sustainability.

Ryan Lupberger is a social entrepreneur with a mission to fix social entrepreneurship. He believes that non-profits have the ability to increase their impact and reach, dramatically, if they would shift to for-profit businesses with a social mission. His company, Cleancult, was launched via Kickstarter and provides a subscription box service for green cleaning products. He’s helping people to feel clean, not chemicals. His efforts to rid homes of harmful chemicals aims to prove that products and movements need to reevaluate their purpose to inspire, attracting millennials. At Think Board, he was a finalist at the world’s largest business accelerator, The MassChallenge Accelerator program and established relationships with 25 mentors. He’s been an Unreasonable Maverick, a SupporTED production assistant, and is a driven, passionate creative who believes business can shape a growing trend in social entrepreneurship, making it profitable to grow businesses while changing lives.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx